Inspired by Coachella’s hand painted posters that take us beyond just the desert by artist Tim Doyle, we developed Ad-chella for the 2023 Akron Addy’s. It’s like the ultimate field trip where playful art, music and the desert collide to create an immersive experience. As the 2023 creative partner we developed the theme, social media, the winner’s book, the awards presentation, print ads, signage, pop-up photo elements and much more.